From taboo-breaking beginnings to trend-setting collections, the brand embodies sensuality, and unapologetic confidence.
Entry point + Volume Driver
Biird
On top of the exquisite designs and a top-notch quality, Biird’s signature lies with the fun and educational twist it incorporates to its products.
Brand elevation + Gifting
Crave
Crave redefined what pleasure can look like. With its jewelry-inspired vibrators, it blends elegance and empowerment like no other.
High AOV + Niche
Uberlube
Überlubeis an intimate health essential, all over the world. This CE certified medical device, with high-grade silicone, is the lubricant of choice.
Repeat purchase + Basked builder
Distribution
Selective retail network across Europe
CURATION
Assortment structured to sell - not overlapping, nor overwhelming
PERFORMANCE
A sell-out mindset for long-term growth.
For Brands
Most brands do not fail at distribution. They fail at sell-through & sell-out.
We help selected brands grow through curated retail distribution, strong positioning, and commercial follow-through. Our role is to help your brand enter the right stores, in the right way, with the right long-term vision.
We help retailers build balanced assortments across entry products, core revenue drivers, premium brands, and repeat-purchase essentials — with a portfolio that is coherent, modern, and commercially relevant.
We do not just distribute brands - we build assortments that sell.
We work with a selective portfolio so each brand has a clear role, and each retailer receives a focused recommendation instead of a random list of products.
WHY GISELE
Design-led, and retail-first
Our portfolio is aesthetically coherent, but more importantly, commercially structured. We think in terms of margin, turnover, price ladder, and customer journey.
WHY GISELE
Omnichannel
We support retail development across Europe with a close understanding of how to position modern sexual wellness brands across adult stores, concept stores, pharmacies, lifestyle retail, and e-commerce.