Strategic Sales & Distribution

We connect sexual wellness brands with the right retailers across Europe.

Gisele helps sexual wellness brands scale in Europe through curated retail, clear positioning, and a focus on sell-out — not just sell-in. 

PORTFOLIO SNAPSHOT

Bijoux Indiscrets

From taboo-breaking beginnings to trend-setting collections, the brand embodies sensuality, and unapologetic confidence.

Entry point + Volume Driver

Biird

On top of the exquisite designs and a top-notch quality, Biird’s signature lies with the fun and educational twist it incorporates to its products

Brand elevation + Gifting

Crave

Crave redefined what pleasure can look like. With its jewelry-inspired vibrators, it blends elegance and empowerment like no other. 

High AOV + Niche

Uberlube

 Überlube is an intimate health essentialall over the world. This CE certified medical device, with high-grade silicone, is the lubricant of choice. 

Repeat purchase + Basked builder

Distribution

Selective retail network across Europe

CURATION

Assortment structured to sell -
not overlapping, nor overwhelming

PERFORMANCE

A sell-out mindset for long-term growth.

For Brands

Most brands do not fail at distribution. They fail at sell-through & sell-out.

We help selected brands grow through curated retail distribution, strong positioning, and commercial follow-through. Our role is to help your brand enter the right stores, in the right way, with the right long-term vision.

For Retailers

We help retailers build balanced assortments across entry products, core revenue drivers, premium brands, and repeat-purchase essentials — with a portfolio that is coherent, modern, and commercially relevant.

We do not just distribute brands - we build assortments that sell.

WHY GISELE

Curated, not crowded

We work with a selective portfolio so each brand has a clear role, and each retailer receives a focused recommendation instead of a random list of products.

WHY GISELE

Design-led, and retail-first

Our portfolio is aesthetically coherent, but more importantly, commercially structured. We think in terms of margin, turnover, price ladder, and customer journey.

WHY GISELE

Omnichannel

We support retail development across Europe with a close understanding of how to position modern sexual wellness brands across adult stores, concept stores, pharmacies, lifestyle retail, and e-commerce.