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For Retailers

Sexual wellness brands for modern retailers.

A strong assortment is structured,
not improvised.

Build a profitable, coherent assortment with a curated B2B partner.

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Assortment Logic

Entry point

Bijoux Indiscrets

Accessible, colorful, and easy to approach. Ideal for reducing friction around the category and driving first purchases.

Core range

Biird

A strong mid-premium pillar for stores that want sensuality, giftability, and beautiful shelf presence.

Premium anchor

Crave

Elevates store perception, supports higher average order value, and gives the assortment a luxury edge

Repeat purchase

Überlube

A minimalist essential that supports replenishment, basket building, and repeat customer behaviour.

common mistake

Going too premium too fast

A frequent mistake is building an assortment that looks desirable but lacks accessibility. Without a clear entry point, customers hesitate and the category feels intimidating. A strong assortment needs both aspiration and ease.

common mistake

Treating every brand as interchangeable

Brands should not be stacked together without logic. When each brand has a role — entry, core, premium, or essential — the category becomes easier to explain, easier to merchandise, and easier to grow.

why this matters

What makes assortments perform

The strongest assortments are built around roles, not brands alone. Some brands reduce friction and encourage discovery. Others build desire, support gifting, or create a luxury anchor. Others drive replenishment. When each product family has a commercial purpose, the category becomes easier to shop and easier to scale.

how we help retailers

A better way to build the category

Launching or expanding a sexual wellness assortment is not only about selecting products. It is about creating the right balance between accessibility, desirability, margin, gifting potential, and repeat purchase. We help retailers structure that logic clearly so the category feels coherent and performs commercially.

retail outcomes

What you get

Assortment recommendations tailored to your store type. Better clarity on price ladder and category roles. A portfolio designed to feel modern, premium, and commercially relevant. Guidance on what supports both sell-in and sell-out.

Tell us about your store.

We will help you build a tailored assortment based on your audience, price positioning, and the role sexual wellness should play in your retail mix.